For some people, we can skip the industry research and in-depth strategising. You may have already done it, or you may want to start smaller. In this strategy piece we focus on your content so you can implement it quickly in-house. You may want to gain an understanding as to what should be rolled out to then pick and choose what gets outsourced and where to wisely spend your marketing budget.

Here’s what you’ll end up with: Key objectives, key messages, tone of voice, video content, marketing channels, content buckets and a content checklist.

The C-19 crisis has given small businesses a big reason to reconsider how they’re operating. For some, it’s been a wake up call to get onto digital marketing urgently, before their competitors outshine them online. For others, you may need additional support to ensure you’re on top of any updates or different kinds of valuable content you could be creating for your audience whilst weathering this ‘rona storm.

This mini strategy has been designed to be accessible to all small business owners, with the intention of supporting you digitally over this period. We want to point you in the right direction and ensure you’re maximising the potential that marketing has to get you some momentum back.

Here’s what you’ll end up with: Key messages, mini tone of voice, video content, marketing channels, content bucket, content checklist covering three months.