When the stars align and your audience is engaged; your content is excellent; and your channels are all harmonising with one another, digital marketing can be magic, but it doesn’t happen by chance. Strategy is what will get your business from A to B and we’ve been around the block enough times to know that there’s no one size fits all approach. This is the part of our job that gets our hearts racing like we’re on our fifth coffee for the day and there’s no turning back. We know how to make digital marketing magic and a good digital marketing strategy is our secret ingredient. We have three options to choose from.