Why are Aussies abandoning their online shopping carts?
If you’re anything like us, you love to shop online. We know we’re not alone when the worldwide annual total spend in online sales is forecasted to hit 2.2 trillion for 2019! What that statistic doesn’t show is the amount of times we have pressed ‘add to cart’ with little to no intention to purchase. It turns out that in Australia we have the worlds highest cart abandonment rate, with figures showing that over 60% of us are dropping off at some stage in the checkout process.