The process happened very organically. It was out of a passion for photography and fashion that our social media accounts came about; it was a way to showcase all our loves in one place. From posting regularly across these accounts we saw our following grow, and from this growth, starting a business together was a natural progression.
We love having the ability to be creative and share our passions with a global audience. If we could change one thing on Instagram, it would definitely be the algorithm. It should definitely be in chronological order to allow everyone that is following you to view your content on their feed.
We make a conscious effort to collaborate with brands that we genuinely love and use/wear their product. We feel this approach keeps everything very organic and engages our audience so much better.
Choose something you are passionate about and invest time into gaining photography and IT skills. It won’t happen overnight so work hard and don’t give up!
All the time! It is actually a skill in itself to come up with captions for every post that we create – and we post quite a few! You just have to strip it back and ask yourself why are you posting this image and what message do you want to get across… then pray that a caption comes to mind!
We both have a love for the ocean and spend a lot of our spare time by the coast. So our ultimate weekend getaway would involve staying along the Bellarine Peninsula enjoying some of the regions best food and wine.