Connect with your market, turn down the competitive noise and raise your brands voice. Podcasts are the fastest growing audio medium with 3.5 million Australian listeners currently and the number of podcasts being released also exponentially growing. Now is the time to hop aboard the podcasting train to stay ahead of the pack (give it a year – every business will be on the carriage next door). We can kickstart the process with a strategy, episode planning and teaching you how to record. Then you can be left to your own devices or we can help to produce, edit and host the podcast for you!
You might love managing your own feeds and don’t want to let go of that creativity, or aren’t quite in the place where a social media management package is viable, but you still require ongoing guidance to make sure your channels are running smoothly and effectively.
Have us review the month of socials and report on what worked, what could’ve been done differently and bring some new ideas to the table for you to implement. Know other business owners just getting off the ground? Turn your review session into a group activity (just add wine, cheese and shared business advice) and we can make it even more affordable.
Video workshops are designed to have you and your team feeling confident and excited about filming your own content for use on social media. Whilst we believe that your key video content should be shot and edited by professionals (despite our team photos, yes that’s us), we also understand that it’s a luxury that not all budgets can afford yet. The aim of the game is for you to walk out feeling as though you can create video content that lives up to your brand’s standards and doesn’t let your social media channels down, whilst being friendly to your bank balance. Filler content by you, key content by us. What a combo!
Use these workshops as a team building day, or come along to a stand alone workshop and meet other business owners while you’re at it. The fastest way to drop pretences is to put a camera in front of you and any networking make less awkward is a win in our books.
You’ll receive a branding exercise beforehand which will allow us to have a research into your industry and form some content ideas.
We start with an introduction about why video content is so important and what it means for the business so everyone feels invested from the get go. Then you’ll be taken through basic theories of video… but this workshop is less about sitting there stifling yawns, and more about putting what you’ve learnt into practice. Video is fun and so are we! Not only will you learn a lot, you’ll also have content ready to post by the time you leave.
If you’ve arrived here at WLKR Digital without the faintest idea of what a ‘flatlay’ is, then it may be time to slow down and start with an introductory consult. These sessions are always tailored to you and your particular level of experience in the digital space. They will be as specific as you need them to be. Alternatively, you might well be killing it on socials and are now interested in having a chat about how to take your overall digital performance to the next level. A consultation will reap you the same rewards – specific advice, tailored to your needs.
We offer three consultation options:
We WLKed into the social media game early, and now our clients are reaping the rewards. What was once a small community of digital innovators is now an extensive network of social influencers. A network that WLKR digital has long been proud to participate in. We connect your brand with people who do more than take pretty pictures. Brand advocacy is about engaging influencers who share your target audience, and who genuinely resonate with your product or service. We facilitate the whole process, from campaign strategy to collaboration, all the way through to tracking the results.
Search engine optimisation often gets a bad rap, and frankly, we get it. SEO is the latest addition to our services, and the reason for the delayed inclusion is simple: until recently, we hadn’t found anyone with the necessary combo of skilful expertise and integrity. Now, thankfully, we have! So it’s well and truly time to get on-board the SEO train. If you don’t appear on the first page of Google, you may as well not be on there at all. First stop: a great website. Once you’ve got that in the bag, we’ll maximise its potential so that it is seen by as much of your target audience as possible.
A brilliant website is at the centre of a successful digital marketing strategy. It’s the glue that sticks all the other facets together. Social media campaigns will convert to sales, SEO results will soar, blog posts become more engaging… the list goes on. It took us years to track down other like-minded web designers to join the party, and it was well worth the wait. We all have access to the best front and back end developers. Our experience covers everything from a beautiful one-pager for your cafe or a detailed custom WordPress site for a minimal skincare range.
The art behind the digital world. Branding, websites, and social media – achieving a successful aesthetic in each of these is dependent on creative, consistent, and educated graphic design. Our team will have your EDM’s looking slick, your Instagram competitions being irresistible, and your website banners doing your beautiful brand justice. Logo creation, branding guidelines, and professional documents are also up our alley. We want to See your brand’s visual identity completely illustrate its character.
Today’s digital media landscape is all about video content. Why? Audiences love it, and so does Google. A two minute, high quality video on your website makes you fifty three times more likely to appear on the first page. Four times as many consumers would prefer to watch a video about a product than to read about it. Having the word “video” in an email subject line increases click through rates by 65%. They are the most engaging pieces of content you can create, by a mile. Convinced yet?
These days, everyone has a camera at their fingertips. Unfortunately, not everyone is a photographer. Content. Is. Everything. And to achieve an engaging digital presence, beautiful imagery is absolutely critical. We mustn’t underestimate the level of artistry behind a powerful photo. The right photography for your website or social media channels takes you from amateur, to regram-worthy in an instant. We snap people, products and places. Are you after photography for another purpose? We probably do that too, just ask.
Customer Relationship Management. It’s a hassle to even say it. Electronic Direct Mail. Have we lost you yet? To put both CRM and EDM simply, they’re the things that manages your database of clients and leads. Their job, if done correctly, is to generate both repeat and new business. We can do the whole shebang: set up your CRM software, sort out and manage your database, and create the EDM’s (AKA the newsletters) that your customers receive. Strategy, copywriting, graphic design, and implementation: all done for you.
Words, words, words. Communicating in an intelligent and engaging manner, that speaks to your brand as well as it does to your audience, can often be easier said than written. We’re here to say it, and write it, for you. We offer copywriting for a variety of formats – including original and complete website copy, blog posts, and email newsletters. Excellent copy goes hand-in-hand with your overall digital strategy, particularly with your SEO performance. We’ll make sure we understand your brand’s essence, and translate that into communications that convey only the best version of itself. Even in this digital visual world, language matters.
You own a business, so chances are you’re a bit of a control freak. That’s cool, we are too. If you’re not quite ready to relinquish the management of your social channels and still want to run them yourself, then we also offer content creation. Content could be designing the composition of a flat lay for your latest collection, writing regular blog posts, or organising collaborations with influencers. We’ll offer our creative services to you, for you to implement the content whenever and however you choose.
You already know how important a solid social media presence is for your business. Someone, if not everyone, has told you as so. Guess what? They’re right. If you’re not on it, you’re losing business. It’s as simple as that. But how do you wrangle its potential without falling into the pale-pink-marble-interiors-inspo-quote-bikini-shot trap? Or, you’re across every social platform, but just lack the time it takes to manage your Facebook, Instagram, Twitter, Snapchat, Pinterest accounts, while doing that other thing called running a business. Whichever it is, WLKR can generate, schedule, manage, and track a social media presence to leverage the most out of this contemporary media phenomenon.