Blogs are a great marketing tactic to drive traffic back to your website from your social media channels. By posting links on social media to valuable, relevant content, you give customers a reason to click through to your website. You can also post inbound links directly in your blog articles, to drive traffic to a specific product or shop pages of your website. You’ve all heard content is king, and original content is the best kind. It’s a win-win situation for your social channels.
Fresh content is the best way to literally get on top of your competitors in a search engine’s results page. By regularly creating blog posts that feature your keywords, search engines like Google will prioritise your page, which directly impacts your websites traffic. Whether you actively focus on SEO or not, blogging regularly about your business and industry will organically increase your SEO. Intentionally optimising these articles for SEO (using your keywords, considering your headings, using Yoast) will dramatically increase your results. If you’re paying for an SEO service, this will amplify results and get the best bang for your buck.
Put simply, well written articles show that you know your stuff. By discussing topics on your blog that are interesting to your customers, as well as providing value to them, it also markets your skills and knowledge of your industry. The more experience and knowledge you can share, the more likely your client will trust you and your business or service. It’s also a great way of upping your credibility on Linked In.
Although this can be dependent on what field you are in, letting some personality shine through in blogs will let your current and potential clients get to know either yourself or your brand a little better. Customers will appreciate you being a genuine, reputable source of information that can explain technical topics in a simple, engaging way.