Time for our version of dirty talk: a client that comes to us as their first port of call when starting a new business – no branding, no website; we get to create everything, from scratch. Chris from Soil Recycling Co saw a gap in the market and knew it was a good move for one clear reason: there’s a better way to recycling soil, and it benefits both the planet, and his clients back pockets. Whilst it’s a niche business, his value align with ours in a way that always makes a collaboration work.

First up, SRC’s branding was created. Then we worked on a content strategy, a website and the copywriting that goes along with it. The brief? Dirt, but make it fun. And we did! How many dirt puns do you reckon we came up with? Head over to their IG and you’ll find out.

With the foundations laid, we got stuck into the gritty details. A photo and video shoot, social media management and blog writing came next. With a mixture of case studies, environmental content and industry news, Chris’ phone has been ringing steadily since day one.

At the risk of sounding cheugy, this is a collaboration that warrants the use of #girlpower. Asha came to us with an incredible brand book at the ready, a presence on socials they’d kicked off nicely, and a website that did the job. Step one, as always, was a comprehensive digital marketing strategy. We saw a happy tear in Asha’s eye during that handover meeting… having a team that *really* understands your business feels pretty damn good.

The Clear Skin Experts tick our ‘dream client’ box perfectly. Asha is an astute businesswoman who knows what she likes, and what she wants. She then trusts us to go for it – put all the planning into action and have creative freedom in how it gets implemented. Social media management, content creation, eDMs, blogs, copywriting… you name a service, and they’ve engaged us for it. Asha’s success can really be summarised by one event: her first online masterclass (that we helped bring to life) sold out from one IG post, and one story. If that doesn’t leave your skin glowing, we don’t know what will.

When you think ‘luxury chocolate’, we’re confident one of the first brands that springs to mind is Lindt.

Since 1845, Lindt have been global leaders in the chocolate industry and when the WLKR team were presented with the opportunity to work with such an established brand, we jumped at the chance.

Focusing on project based content creation, the WLKR team take the lead on creative direction and concepts, co-ordinating shoots and the production of thumb-stopping, drool-worthy content for Lindt’s social media feeds and paid advertisements.

“Victoria and the team did a great job creating new social content for one of our products. Creative, hardworking, full of ideas and passionate with a great eye for our premium brand.” – Thomas Schnetzler, Maître Chocolatier

Hunter Lab is a Melbourne-based brand providing skincare tools to the modern human. Not only is their range high-quality, natural, and environmentally sustainable, but it is crafted with a view to re-introducing contemporary, inspired design and textures into the routine of daily life. Consistency and quality of design and branding could not be more paramount. Despite having pre-existing branding guidelines and a definitive marketing strategy, Hunter Lab were on the hunt – poor-pun-intended – for a digital marketing specialist to comprehensively ramp-up their online presence. That’s where we WLKed in. WLKR Digital essentially operated as the digital marketing arm of Hunter Lab, working closely with their in-house team. We were tasked with adhering to strict brand guidelines while strategising on, producing, and sourcing creative content across all mediums. We provided complete social media management, including the conduct of numerous influencer collaborations.

Let’s play Word Association. We say, “Instagram!” You say, “Coffee.” Everyone does. Café Culture and the Instagram platform are now inseparable, and consequently it’s become a highly competitive market to try and secure a foothold in. Luckily we’ve been providing social media services to the hospitality industry since our outset, so we know how to tap into even the most elite Melbourne Coffee Snob’s psyche. We were able to assess the challenges facing Volt Café – from digital marketplace to physical location – and adjust our strategy accordingly. We prioritised the need for high quality photography, and were determined to use only original content. We collaborated with our photographer Michele – whose clientele includes The Urban List – to achieve a professional, consistent feed of quality imagery. Our focus is on engagement as opposed to following, and our success has encouraged Volt to enlist our services not only on socials, but also on the design and build of their upcoming website.

Our passion for collaboration and camaraderie, for good people behind good businesses, and for mutual respect and championing, is entirely represented in our relationship with Future Advisory. Future Advisory are a team of mates who just happen to be fully qualified CPAs determined to provide tech-led accounting and business advisory services to small businesses like themselves, in a way that prioritised the people over the numbers. Sound familiar? WLKR has known Future since it was one man doing online tax returns on the side, so it’s no wonder our philosophies are well aligned. Since that time, Future expanded to a team of twenty in under a year and has transformed into the current company under this new name, with an even better brand. Their willingness to engage in the modern digital marketing space is reflective of their business – they’re young, tech-savvy thought leaders who are guiding their industry into the future.

Future’s success demonstrates the importance of social media to professional services businesses. WLKR devised and executed a content strategy that employed multiple platforms to showcase Future’s distinction within their industry. In addition to social, we deliver blogs, eDMs and video content. Our partnership was one facet of the overall strategy which saw Future’s business double in under a year, generate constant leads through Facebook, and led to further requests for copywriting services. Forced to put a label on our relationship…we’d call it a marriage.