Hunter Lab is a Melbourne-based brand providing skincare tools to the modern human. Not only is their range high-quality, natural, and environmentally sustainable, but it is crafted with a view to re-introducing contemporary, inspired design and textures into the routine of daily life. Consistency and quality of design and branding could not be more paramount. Despite having pre-existing branding guidelines and a definitive marketing strategy, Hunter Lab were on the hunt – poor-pun-intended – for a digital marketing specialist to comprehensively ramp-up their online presence. That’s where we WLKed in. WLKR Digital now essentially operates as the digital marketing arm of Hunter Lab, working closely with their in-house team. We are tasked with adhering to strict brand guidelines while strategising on, producing, and sourcing creative content across all mediums. We provide complete social media management, including the conduct of numerous influencer collaborations. This process includes sourcing influencers, approaching them, delivering the brief, and finally monitoring the results. Our content production extends to copywriting services, where we produce blogs and EDMs. We collaborate with their team on topic strategy, then write, design, code, and send the campaigns.
Let’s play Word Association. We say, “Instagram!” You say, “Coffee.” Everyone does. Café Culture and the Instagram platform are now inseparable, and consequently it’s become a highly competitive market to try and secure a foothold in. Luckily we’ve been providing social media services to the hospitality industry since our outset, so we know how to tap into even the most elite Melbourne Coffee Snob’s psyche. We were able to assess the challenges facing Volt Café – from digital marketplace to physical location – and adjust our strategy accordingly. We prioritised the need for high quality photography, and were determined to use only original content. We collaborated with our photographer Michele – whose clientele includes The Urban List – to achieve a professional, consistent feed of quality imagery. Our focus is on engagement as opposed to following, and our success has encouraged Volt to enlist our services not only on socials, but also on the design and build of their upcoming website.
Our passion for collaboration and comradery, for good people behind good businesses, and for mutual respect and championing, is entirely represented in our relationship with RBK Advisory. RBK is a group of mates who just happen to be fully qualified CPAs determined to provide easy, affordable accounting and business advisory services to small businesses like themselves, in a way that prioritised the people over the numbers. Sound familiar? WLKR has known RBK since it was one man doing online tax returns on the side, so it’s no wonder our philosophies are so well aligned. Since that time, RBK has expanded to a team of twenty in under two years. Their willingness to engage in the modern digital marketing space is reflective of their business – they’re young, tech-savvy thought leaders who are guiding their industry into the future. RBK’s success demonstrates the importance of social media to professional services businesses. WLKR devised and executed a content strategy that employed multiple platforms to showcase RBK’s distinction within their industry. In addition to social, WLKR delivered a complete website re-write, and we continue to craft weekly blog posts. Our partnership was one facet of the overall strategy which saw RBK’s business double in under a year, generates constant leads through Facebook, and even led to further requests for copywriting services. Forced to put a label on our relationship…we’d call it a marriage.