February 23, 2021
Clubhouse: What is it?
By now, you might’ve heard the latest buzzword in the social media world: Clubhouse. Since the new social media platform launched in May of 2020, it’s got over 2 million users and worth over $1bn. Who is this new kid on the social media block? Is it worth the hype? How do you get on a chat with Elon Musk and Oprah?! Keep reading!

What is Clubhouse?

Clubhouse is an exclusive, invite-only social-networking app based around “drop-in” audio chat. It features real-time voice conversations that any user can tune in and listen to. Forget the social anxiety of networking in-person, now you can stay in bed in your PJs with a cup of coffee, and meet people from all over the world.

What do you do in Clubhouse?

There are a few things you can do in the app:

  • Follow other users or topics of interest
  • Join clubs of interest
  • Explore the chat rooms
  • Make your own chat room

The chat room world is endless. It’s really about finding the people and rooms that spark an interest for you, and engaging with them. When you join a room, it’s like snooping on a riveting conversation, with the ability to join the chat by “raising your hand”. The moderators can then grant you speaking privileges. So you could be doing the dishes and listening to a chat about the challenges of social media marketing. How good!

Generally, people are on this app for one of two reasons: to network and sell themselves, or to find like-minded people. Figure out what you want to get out of Clubhouse, then find the relevant chat rooms. Can’t see anything you like? Start your own!

Why is Clubhouse genius?

Networking is everything nowadays, and this app has made networking and connecting with people from all over the world so easy. Once you start following people and joining chat rooms that you enjoy, you have the world at the tips of your fingers. The conversations that you join are so organic and real, and without the small talk and awkwardness because you’re all there for the same reason. You can also add links to your socials in your bio and get people to connect with you on other apps. Whether you’re there to make new friends, get some advice on certain topics, or to grow your business, there’s a chat room for it.

How do I score an invite to Clubhouse?

The only way to join Clubhouse is by receiving an invitation from another person. That’s your “Golden ticket” into this secret society. Use your socials and your connections! Post a story on your IG or make a post in a community Facebook group. You can follow hashtags relevant to Clubhouse and be on the lookout for invites. You’ll have to put yourself out there. But hey, at least you know everyone on the app is keen to be there and be a part of the community. Once you get an invite and set up your profile on the app, you will then have a select number of invites you can give others.

Our thoughts?

What’s great about this app is the ease to connect with people and leave conversations that you’ve tuned into quietly. It’s basically LinkedIn on steroids and instead of making posts, you have audio conversations. There’s no pressure and it’s all about taking initiative and being proactive. Even though the community is still quite new and therefore small, especially in Australia, we think that it will continue to grow rapidly and gain popularity.

PS: On that note, we may have a few invites to give out so if you’re keen to get one, slide into our DMs!