There are podcasts about virtually anything and when it comes to producing your own podcast there’s room and opportunity for everyone.
In 2018, Nova Entertainment reported that 49% of podcast listeners are more likely to influence those around them and have a higher discretional spend on key categories such as retail, travel and entertainment. If that’s not reason enough to consider podcasting for your business, read on.
When you tune into your favourite podcasts week on week, it can feel as if you’re settling in for a coffee catch-up with old friends.
There’s something intimate about listening to conversations and stories and in-turn, podcasts facilitate building genuine relationships between listeners (aka potential clients/customers) and businesses.
Fostering these relationships though meaningful conversations and good storytelling encourages listeners to stay engaged with the brand and see them as a trusted source and authority figure in their respective industry.
One of the key draw-cards that the podcast medium holds over other mediums is the convenience factor.
Unlike video content and blogs. Podcasts can be consumed while doing almost anything. Cooking dinner? Throw on a podcast, driving to work, throw on a podcast, hitting the gym? You get the idea.
That means you’re tapping into your customers ears without them having to abandon whatever they were doing before they downloaded your podcast.
For many brands, the people and stories within the business are their biggest asset. They can also be one of the harder things to show off.
Podcasting is the perfect way to communicate your businesses voice and values in an engaging and fun way.
And it doesn’t need to be a sales pitch. For instance, if you’re an accountant, why not start a podcast interviewing successful business people and talking money, or if you’re retailer you could start a podcast that tells the story of the people behind the products and how a product goes from being an idea to something stocked on shelves.
We get it, there are lots of roadblocks for businesses taking the leap into the world of podcasting. That’s where we come in… our Podcasting Kickstarter helps get the ball rolling in the world of podcast production and deep dives into strategy, branding, content, and presentation. Get in touch with our team here to see how we can help.
