February 7, 2019
Lets talk about Pinterest
It’s not just the place you go to plan your dream wedding or next home makeover. Pinterest is the internets version of a pinboard, where users can collect and curate images in a highly visual and convenient way. This content links back to the original website and so the platform acts as a bookmarking tool or if we’re thinking like marketers, a shopping list.

Here are our top tips for using Pinterest to share your brand. 

You mean business, so set it up that way.

Much like your other social media platforms, you can select a business account allowing you to track analytics. Use this tool to gauge what’s working on the platform and what isn’t. 

Much like your other social media platforms, you can select a business account allowing you to track analytics. Use this tool to gauge what’s working on the platform and what isn’t. 

Vary your content with different types of pins.

Promoted pins are traffic drivers and work much like other platforms, these will be invaluable to generating a following.

Buyable pins allow users to click and buy your product straight off the platform if your company uses Shopify.

Rich Pins are a way to provide more context about an idea by showing additional information with meta tags. They are split into five categories; product, recipe, article, movie and place.

Finally, the Repin is the most popular form of pin on the platform and when curated correctly, allow you to grow as users come to you for quality content.

Key words are…a major key.

Titles of your boards are searchable, so much like you would with blog posts and hashtags, chose carefully and help users find your business. Don’t forget to add a relevant category and beef out your descriptions with key words. Keep it interesting and don’t make it too long, this isn’t the time for essay descriptions.

Pick your images wisely.

Have an image with every post you share, even two. Visually striking images should be your bread and butter but content that is also helpful and actionable also reigns supreme here. Think recipes and how-to’s and be sure to have the images vertically orientated. Choosing long, narrow images takes up the most real estate on the feed to catch the users eye and get you noticed. 735 x 1102 pixels is the optimal recommendation but just keep it close.

Share your pins and boards to your existing audiences

Give yourself a shoutout and use your content across your Facebook, Instagram and Twitter like you would elsewhere. Cross promotion is a no-brainer.

Create collaborative boards

While you’re at it, join other boards and create boards where others can contribute. Be selective with this, all the pins shared will show on your Pinterest but when used correctly it’s a great way to encourage visits to your board and source new content.

Use your links

Direct traffic to your website, you can link in both the source of the pin and description so use both opportunities. Having a call to action and a link in your description is your sales driver. Share the love both ways and be sure to embed pins on your website too. You can create these embed codes on Pinterests site and add them to your blog post. This encourages more pins and encourages more repins. 

Ultimately, the most important consideration for any social media platform is to keep your content true to your brand and tone of voice. Of course you want to pick content that is optimised for the platform it is being shared on but always ask yourself if the post is on brand and adds value to your consumer before sharing. Use your Pinterest as another extension of your digital marketing strategy and have fun with it!