Whenever we're briefing creatives (graphic designers, videographers, photographers) on deliverables for a client, the most important question to ask is: where is this content going? Whatever the deliverable, it should be created with the optimal specs for that placement in mind. There's nothing worse than a square format IG story or a FB desktop advertisement that's clearly been auto-cropped. Here are the spaces for each placement across Instagram and Facebook so you can copy/paste this link into any brief!
