It’s a new year, you’ve reviewed your digital marketing strategy and now you’re ready to implement some new content ideas. Where to start? Video. Short-form video in particular is leading in engagement rates by a mile and are heavily favoured by social algorithms. The more videos you create, the more exposure you will get.
Where should your videos go? If there is one digital marketing trend that is guaranteed for 2022, it would be the domination of the Queen of short-form videos – TikTok. This is where you will find Gen Z, the largest cohort of consumers, spending most of their social media time. By extension, since Reels are the ‘TikTok videos of Instagram’, the content you create for TikTok can be repurposed to Instagram.
Here are five TikTok/Reels ideas to add to your digital marketing strategy.
No matter what your business is and where your expertise lies, there are tips and tricks you can share with your audience. It’s important to have your target audience in mind when you’re brainstorming ideas to ensure that you are only sharing valuable and savable content. Put yourselves in their shoes when coming up with the topic: what do they want to hear about? What’s relevant to them? Bite-sized, easily digestible chunks of information are ideal here.
Personal videos are the most relatable content – which is why you’ll find that sharing pieces about you and your team will always see the highest engagement rates. Share fun facts or something interesting about you or a team member to show the personalities behind your business. Got a story about what got you to where you are now? Or perhaps you’re secretly a Great Australian Bake Off contestant? This could be a single video with your whole team or a video per team member. We do weekly recommendation videos on IG stories, which we’re about to turn into a TikTok series. So easy and so effective.
Review your most frequently asked questions monthly and make a video addressing one or two at a time. Be specific and get creative! The beauty of TikTok and Reels is that there are a variety of tools you can use to spice up your video. For example, you can use a combination of you talking to the camera and screen recordings and add upbeat background music to lighten the video.
This is a fun category that will get you to step outside your comfort zone. When you talk about running or working for a small business, everyone has a different version of what they think it looks like. For example, some may think that running a small digital agency means you’re cruising around in cafes, replying to emails and creating content. The reality is, it’s a chaotic process with lots of people management. You can use this video idea to reveal how reality is different from expectations for your business.
You are experts in your field, so share it with your audience! Write down a list of things that are interesting and you know only because of your industry. Perhaps you could comment on the latest news article that’s relevant to your business. The goal is to position your business as a thought leader. Rather than just filming yourself talking to the camera, you could use graphics, TikTok/Reels effects and voice overs to diversify your video.
Videos are a non-negotiable for your digital marketing in 2022. They are dominating the digital world and it’s a no-brainer to jump on this trend and make the most out of the exposure it brings your business. These are just a few ideas to kick off your TikTok / Reels foray. TikTok has released a 2021 holiday content creation guide for small businesses which you can have a look at. As usual, reach out if you have any questions or want to have a chat!
